How Sex Therapy Advice Can Improve Job Performance Reviews

Available for Interviews: Roger Hall.

Dr. Roger Hall has a doctorate in Counseling Psychology, is an Executive Coach to entrepreneurs and leaders, and is an in-demand public speaker throughout North America.


Talking Points from Roger Hall 
on Goals vs. Desires in Job Performance Reviews:

I read a sex therapy book that made the distinction between a desire and a goal.  This mistaken notion can help employers create better job performance reviews. 

  • Goals are different than Desires. A goal is something you want that requires no one else’s cooperation. A desire is something you want that requires the cooperation of at least one other person.

  • One mistake I see that bosses make with their employees is they give them annual goals, but those annual goals aren’t really goals they are desires.
  • If a manager gives an employee a goal that requires the cooperation of at least 1 other person, it isn’t a goal it’s a desire.
  • The same is true for marriage, it is a wonderful desire to have a happy marriage, but it is a lousy goal. A good marriage is a great desire, but a lousy goal.
  • Being a good husband or a good wife is a great goal. The side effect of a husband working to be his best and a wife working to be her best is a happy marriage.
  • Same is true for work. Good boss, good direct rapport leads to a good working relationship.


  1.     If you are a manager make sure that your performance evaluations focus on activities that are goals not desires. If a performance evaluation metric requires the cooperation of another employee, then it is a desire, not a goal.
  2.     In your personal life, focus on what you can do without the cooperation of anyone else—otherwise, it is a desire.


Interview: Roger Hall.

Roger Hall a business psychologist, executive coach, national speaker and author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He trains entrepreneurs, professionals, and business leaders to monitor and manage their thinking for peak performance.

Jo Allison
PR Managing Editor
Success In Media, Inc.

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