By Jess Todtfeld, CSP
Ever wonder how a podcast can generate over $1.2 million a year? Stephen Bartlett spills all the details in this video. If you’re serious about using podcasting to build authority, grow an audience, and make serious cash, here’s what he shared, and what you need to know—without the fluff.
1. Start with What You Have—No Excuses
Bartlett didn’t start with a fancy studio or a big team. He recorded with a $100 mic, a laptop, and a duvet over his head for soundproofing. The key lesson? Start. You don’t need a perfect setup—just a great message and the commitment to get it out there.
2. Consistency is the Name of the Game
His early podcast episodes were sporadic—sometimes months apart. The result? Slow, inconsistent growth. But when he committed to releasing an episode every Monday at 7 AM, audience numbers 10X’d. The takeaway? Consistency isn’t just important—it’s everything.
3. Guests = Free Audience Expansion
At first, Bartlett’s podcast was just him. Then, he started bringing on big-name guests—each one exposing their audience to his show. It was a game-changer. Plus, he expanded to YouTube, another major discovery tool. Want to grow? Leverage guests and multiple platforms.
4. High Standards = Loyal Listeners
Bartlett is ruthless about quality. If an episode doesn’t deliver value, he deletes it—no matter who the guest is. His advice? Protect your audience’s time. When people trust you to deliver great content, they keep coming back.
5. Monetize Smart—Skip the Middleman
Instead of relying on podcast ad networks, he pitched brands directly—brands he actually used. The result?
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Huel became his first sponsor.
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Fiverr and MyEnergi followed.
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He even became an investor in some of these brands.
By cutting out the middleman, he kept more of the profits and built real partnerships. Smart.
6. Depth Over Reach
Podcasting isn’t about quick hits—it’s about building deep relationships with your audience. Unlike fleeting social media posts, people remember podcast episodes. That kind of connection? Priceless.
7. Podcasting Will Level Up Your Communication Skills
Bartlett says podcasting made him a better speaker, storyteller, and thinker. Want to improve your confidence, sales skills, or ability to articulate ideas? Start talking into a mic.
8. Real Conversations = Real Relationships
Hosting deep, unfiltered conversations has led to friendships, business opportunities, and life-changing connections. His tip? Be real. Be vulnerable. Be yourself.
9. Scaling Beyond Audio: What’s Next?
Bartlett isn’t stopping. He’s launched live events, selling out Manchester’s Albert Hall. The lesson? Think bigger. A podcast can be the foundation for something huge.
Final Thoughts: Your Move
Stephen Bartlett’s success didn’t happen by accident. He started small, stayed consistent, delivered value, and monetized strategically. If you’re thinking about launching (or leveling up) your podcast, what’s holding you back?
… and make sure to check out his podcast / subscribe. He has some really great content.
🚀 Want to build authority and attract opportunities through media? That’s what we do at Media Ambassadors. DM me if you want to turn your podcast or media presence into a powerful business tool.
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