The Gift Solution for Virtual Holiday Shopping & Celebrating

Available for Interviews: Trae Bodge

Trae Bodge (“True Trae”) is a shopping expert and the national spokesperson for GiftYa, which is an exciting, new way to send gifts to the people we care about. GiftYa is like the Venmo of Gifting. Sending Gift Cards, are old, impersonal, and out-dated. Sending GiftYa by text is new, exciting, can be personalized, can never be lost, and wont lose value.

What Trae can say in an interview on
Digital Gift Giving:

Is Covid stopping you from shopping in stores or going to see loved ones or friends this holiday season? Either because of Covid safety concerns or governments restrictions on non-essential activities as cases are rising, this holiday season is challenging and a bummer. People are opting to not go out publicly to shop to limit potential exposure and they will not be celebrating the holidays with their family in person, so what is one to do?
Virtual Shopping has become En Vogue this holiday season because of the above. Traffic at stores on Black Friday fell by 52.1% compared with last year, according to preliminary data from Sensormatic Solutions. Online spending on Black Friday surged 21.6% to hit a new record, according to data from Adobe Analytics.
E-commerce accounted for 20.9 percent of total holiday sales in 2019. During the pandemic, online and other non-store sales have increased. Over the 2020 holiday season, NRF expects that online and other non-store sales (read: Gift Cards), which are included in the total, will increase between 20 percent and 30 percent to between $202.5 billion and $218.4 billion, up from $168.7 billion last year.  So that means between 40 to 50% of total holiday sales this year will be online or via gift cards.
The new offering GiftYa, the Venmo of gift cards, is the perfect solution for this years holiday gifting giving.
Why? This new digital gift giving platform allows friends and family to attach videos, pictures, graphics, etc., to customize their gift and bring a little family love to those they can’t see in person. From your phone or computer, GiftYa allows one to send a virtual gift card to their loved ones from thousands of well-known and loved national and local merchants/brands around the United States. The recipient can use their “gift card” by connecting it to their credit or debit card, And GiftYa gives the freedom to allow recipients to switch retailers electronically if they’d prefer, and to shop elsewhere so the gift will always be used.


Interview: Trae Bodge

Trae Bodge is a smart retail expert with a passion for helping people save money and get the best value from their purchases. She is now excited in helping to get the word out about GiftYa, the newest trend in digital gift-giving—and a most welcome safe and convenient way to shop during our trying times amidst the Coronavirus. GiftYa, a beautifully presented personalized gift alternative that cannot be lost or stolen, provides the ability to buy an e-gift for any merchant—local and national, small and large—anywhere in the country and delivered in seconds. From the convenience of your smartphone, you can deliver an immediate e-gift, or schedule it for a special date, personalize it with a photo or video, a message, and most importantly, select that special local store, restaurant, spa or bed and breakfast that lets the recipient know and appreciate how much thought went into it.

Trae is a super saavy shopper with a love for thrift stores, modern art, good food, and exploring new places. When she’s not helping the masses find the best deals out there, she’s hanging with her 14-year-old daughter, Sadie Mae and her husband, Chris. See why True Trae is the consumer’s best friend. Happy Shopping!

Jo Allison
Managing Editor
Director of Public Relations
Success In Media, Inc.


“True Trae” as seen on:

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