Gig Economy? 7 Steps to Starting Your Own Business

Geeta Nadkarni, founder of: and
Here, she writes about the prospect of starting a business and the important foundational concepts all entrepreneurs need to work out first . . . .


1) Do what you know. Pick something that you have a deep connection and knowledge of—not just the flavor of the moment.


2) Develop a sales mindset. Price should be based on value . . . you can get a bigger price tag. Your pricing is a reflection of your confidence in knowing that you can deliver the outcome. For most people, that pushes the number down. You need to figure out how to push it up.



3) Sell as an active service.  Most people hate selling because they do it wrong.  Selling brings up every insecurity of . . . imposter syndrome, fear of rejection, a lack of self-trust and other psychological fears. If you do not have a way of dealing with those fears and emotions, then you are going to be trapped and only attract the people who bring up those fears. You attract who you are.


4) Make sure your business model aligns with your goals. Many of the entrepreneurs I talk to want to make, say $50K a month but are selling a $29 ebook.  They need a strategy for creating X number of sales. Flip things around and focus on the biggest level of the sales funnel. “I help people to start and build their business—if we don’t spend time on the busy work and instead more on the biggest opportunities to sell something big.”


5) Don’t buy information. There are so many courses and videos out there that will show you the steps someone else took to build their business.  The problem is that none of this takes into account your fears, your personality, your value system, your skills, and what makes you YOU and what makes your ideal client them.


6) Invest in frameworks and support. Instead work with a coach who can connect you to the deepest layers of your own wisdom and then give you a framework in which to build your business which is simple and therefore doable consistently.


7) Know your level of commitment. Ask yourself this core question, “If I try something and it doesn’t work, will I quit?” If the answer is yes, then you are not ready to start a business. Get yourself a job and get trained working with someone else who is building their business. If the answer is NO, then hire the best mentor and coach that you can afford and do whatever it takes to work with them.  And then, just as your price affects your confidence in your ability to create outcomes, so too does your investment reflect your commitment to building the investment you want.


Available for Interviews: Geeta Nadkarni

Geeta Nadkarni is an expert in the field of publicity, marketing, and helping small business owner to grow their businesses. She is also an award-winning journalist, national speaker, and is passionate about entrepreneurship and DIY business growth strategies.

Jo Allison
PR Managing Editor
Success In Media, Inc.

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