Available for Interviews: Rob Cornilles.
For a quarter century Rob Cornilles has been known as the “sales coach for sports.” His firm, Game Face, Inc., pioneered executive training for professional and collegiate sports teams and has since advised more than 40,000 executives at more than 300 sports brands worldwide, forever changing how sports and entertainment properties connect with their fans.
What Rob Cornilles Could Say in an Interview:
- MLB is about to shoot itself in the foot and cancel the entire season could be catastrophic for that league (Think 1994, following the strike).
- Amid an historic pandemic, Major League Baseball was uniquely positioned to be the first major league sport to resume—meaning, the first to capture the attention, headlines, and gratitude of a nation hungering for a live sport.
- Then they face-planted on the way to first base.
- MLB is on the verge of blowing a golden opportunity. In fact, they’re not only on the cusp of scratching a perfectly imperfect season that could still have been memorable, they’re about to dig a self-made hole that could take years to get out of. Even a generation.
- Meanwhile, fans lose interest and go elsewhere for their post-pandemic sporting pleasure.
- Can you say “swing and a miss?”
- I feel an underlying, quiet voice out there is saying to athletes and teams and sports media: “Don’t agitate. Conciliate.”
- For months fans have been hit in the gut with COVID-19, job loss, health issues, lockdowns, loneliness, anti-socialization, and uncertainty. When sports resume, if they’re then hit with controversial topics—however perceived—they will rebel against sports and say good riddance for good.
- Sports leagues must be VERY careful. Professional athletes, making more and having greater job security than 99% of the fan base, cannot be seen as victims. It will be interpreted as complete tone-deafness to what their fans have and are experiencing in 2020.
Interview: Rob Cornilles.
Rob Cornilles is the Founder and CEO of Game Face. Today, its proprietary methodologies are being adopted in such diverse markets as tech, professional and financial services, retail, law, media, and manufacturing. When not training professional and collegiate organizations, Rob serves as an adjunct professor at Brigham Young University’s Marriott School and Maryville University (St. Louis, MO). His upcoming book, From Backboards to Boardrooms, is due out later this year.
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