How to Make $1.2 Million A Year From a Podcast

By Jess Todtfeld, CSP

 

Ever wonder how a podcast can generate over $1.2 million a year? Stephen Bartlett spills all the details in this video. If you’re serious about using podcasting to build authority, grow an audience, and make serious cash, here’s what he shared, and what you need to know—without the fluff.

1. Start with What You Have—No Excuses

Bartlett didn’t start with a fancy studio or a big team. He recorded with a $100 mic, a laptop, and a duvet over his head for soundproofing. The key lesson? Start. You don’t need a perfect setup—just a great message and the commitment to get it out there.

2. Consistency is the Name of the Game

His early podcast episodes were sporadic—sometimes months apart. The result? Slow, inconsistent growth. But when he committed to releasing an episode every Monday at 7 AM, audience numbers 10X’d. The takeaway? Consistency isn’t just important—it’s everything.

3. Guests = Free Audience Expansion

At first, Bartlett’s podcast was just him. Then, he started bringing on big-name guests—each one exposing their audience to his show. It was a game-changer. Plus, he expanded to YouTube, another major discovery tool. Want to grow? Leverage guests and multiple platforms.

4. High Standards = Loyal Listeners

Bartlett is ruthless about quality. If an episode doesn’t deliver value, he deletes it—no matter who the guest is. His advice? Protect your audience’s time. When people trust you to deliver great content, they keep coming back.

5. Monetize Smart—Skip the Middleman

Instead of relying on podcast ad networks, he pitched brands directly—brands he actually used. The result?

  • Huel became his first sponsor.

  • Fiverr and MyEnergi followed.

  • He even became an investor in some of these brands.

By cutting out the middleman, he kept more of the profits and built real partnerships. Smart.

6. Depth Over Reach

Podcasting isn’t about quick hits—it’s about building deep relationships with your audience. Unlike fleeting social media posts, people remember podcast episodes. That kind of connection? Priceless.

7. Podcasting Will Level Up Your Communication Skills

Bartlett says podcasting made him a better speaker, storyteller, and thinker. Want to improve your confidence, sales skills, or ability to articulate ideas? Start talking into a mic.

8. Real Conversations = Real Relationships

Hosting deep, unfiltered conversations has led to friendships, business opportunities, and life-changing connections. His tip? Be real. Be vulnerable. Be yourself.

9. Scaling Beyond Audio: What’s Next?

Bartlett isn’t stopping. He’s launched live events, selling out Manchester’s Albert Hall. The lesson? Think bigger. A podcast can be the foundation for something huge.

Final Thoughts: Your Move

Stephen Bartlett’s success didn’t happen by accident. He started small, stayed consistent, delivered value, and monetized strategically. If you’re thinking about launching (or leveling up) your podcast, what’s holding you back?

… and make sure to check out his podcast / subscribe. He has some really great content.

🚀 Want to build authority and attract opportunities through media? That’s what we do at Media Ambassadors. DM me if you want to turn your podcast or media presence into a powerful business tool.

 

#PodcastGrowth #PodcastMonetization #ContentMarketing #BrandBuilding #PodcastingSuccess #StephenBartlett #MediaMarketing #AuthorityBuilding #EntrepreneurMindset #ContentStrategy #MarketingTips #PodcastStrategy #SocialMediaGrowth #PersonalBranding #BusinessGrowth

Podcasting Trends Summary for March 3, 2025

  1. AI-Generated Podcasts Respond to Current Events: Following recent significant events, AI-generated podcasts like “Pager Protocol” have been swiftly produced, showcasing AI’s growing role in rapid content creation.wired.com

  2. Netflix Explores Video Podcasting: Netflix is considering expanding into video podcasts to incorporate more creator-driven content, potentially offering a cost-effective alternative to traditional TV series.businessinsider.com

  3. YouTube’s Ascendancy in Podcasting: YouTube has surpassed Spotify as the leading podcasting platform, with over 1 billion monthly users consuming podcast content, reflecting a shift towards video podcasting.channelnews.com.au

  4. Cam and Ali Daddo Relaunch Podcast: Australian couple Cam and Ali Daddo have relaunched their podcast under the new name “The Heart of It,” focusing on candid conversations about relationships, love, and personal growth.podnews.net

  5. Rise of AI-Powered Podcast Production: The podcasting industry is increasingly adopting AI-driven content creation and personalization, enhancing listener experiences and streamlining production processes.forbes.com

  6. Interactive Podcasts Engage Audiences: Interactive podcasts are gaining traction, allowing listeners to influence content direction, thereby increasing engagement and offering a personalized experience.voicebooking.com

  7. Branded Podcasts on the Rise: Companies are increasingly producing branded podcasts as a marketing tool, leveraging the medium’s popularity to connect with audiences in a more personal and engaging manner.riverside.fm

  8. Voice Search Optimization for Podcasts: With the growing use of voice-activated devices, optimizing podcasts for voice search is becoming essential, ensuring content is easily discoverable through voice commands.riverside.fm

  9. Always-On Podcast Formats: The trend towards “always-on” podcast formats is growing, with creators producing continuous content rather than seasonal episodes, maintaining consistent audience engagement.quillpodcasting.com

  10. Solo Podcasting Gains Popularity: There is a rise in solo podcasting, where individual hosts create content independently, offering unique perspectives and fostering a direct connection with listeners.hello.podium.page

The 5 Podcasting Mistakes That Kill Your Growth (And How to Fix Them!)

Lawyer Podcast
Podcasts for Lawyers

Podcasting is one of the most powerful ways to build authority, connect with an audience, and grow your brand. But here’s the hard truth: most podcasts fail.

Not because the host isn’t knowledgeable. Not because they don’t have something valuable to say.

Most fail because of a handful of avoidable mistakes.

At Media Ambassadors, we help doctors, lawyers, and financial advisors use media—including podcasts—to establish themselves as industry authorities. If you’re struggling to grow your podcast or are just getting started, make sure you avoid these five podcast-killing mistakes.

1. Your Podcast Is Too Broad

It’s tempting to cover a wide range of topics to attract more listeners, but this actually works against you. Broad podcasts get buried under the competition. The key to success? Niche down.

Take Doctors Unbound, a podcast dedicated to helping physicians build wealth and take control of their careers. Instead of covering general financial advice, the host focused specifically on doctors—providing tailored content that resonates deeply. The result? A loyal listener base, industry partnerships, and business growth.

👉 Fix it: Focus on a specific audience and become the go-to expert in that space. The riches are in the niches!

2. You Compare Yourself to Others

Podcasting is a long game, and comparing your early growth to established podcasters can be discouraging. It’s easy to feel like you’re behind, but every great show started at zero listeners.

Take The Lawyerist Podcast, a show that started with no major audience but focused specifically on helping small law firms grow their practices. By consistently delivering practical insights for solo and small firm lawyers, it built a strong following and became a go-to resource in the legal industry.

👉 Fix it: Instead of comparing yourself to others, compare yourself to where you were last month. Focus on consistent improvement.

3. You Don’t Market Your Podcast

“If you build it, they will come” is a lie in podcasting. Just creating content isn’t enough—you need to promote it.

👉 Fix it:

  • Cross-promote with other podcasters. Find shows in related niches and swap shoutouts to tap into each other’s audiences.
  • Get clear on your messaging so people understand exactly why they should listen.
  • Leverage your network and engage with other podcasters and influencers.
  • Repurpose your content at scale. One podcast episode shouldn’t just sit there—you can turn it into hundreds of pieces of content and distribute it across multiple platforms.

🎙️ At Media Ambassadors, we handle everything for you—from editing, graphics, and social media clips to full content repurposing and posting. Your podcast isn’t just a show—it’s a marketing engine, and we ensure it reaches the right audience.

4. You Haven’t Defined Success

Many podcasters quit because they never define what success looks like. If you don’t have clear goals, how do you know if your show is working?

👉 Fix it: Set clear, measurable goals. Do you want to build brand authority? Generate leads? Get 1,000 listeners per episode? Define it, measure it, and adjust accordingly.

5. You Give Up Too Soon

Most podcasts quit before they hit their breakthrough moment. Growth is slow at first, but there’s a point where momentum kicks in—if you stick with it.

👉 Fix it: Be patient. Stay consistent. Show up for your audience. Every download represents a real person choosing to spend time with you—don’t take that lightly.

Final Thoughts & Call to Action

If you want to turn your podcast into a powerful audience-building tool, avoid these mistakes and stay consistent.

At Media Ambassadors, we help doctors, lawyers, and financial advisors not only start their podcasts—but turn them into content machines that attract clients and build authority. From editing, graphics, and distribution to repurposing one episode into hundreds of posts, we make sure your podcast works for your business.

🔹 Want to make your podcast work for your business? Let’s talk. Drop a comment below or DM me, and let’s explore how you can turn your podcast into an audience-attracting machine.

#Podcasting #Marketing #Doctors #Lawyers #FinancialAdvisors #AuthorityBuilding #MediaAmbassadors #PodcastGrowth

Why Podcasting Is the New Public Speaking (And How It Builds Authority Faster)

For decades, public speaking was the ultimate authority builder. If you were on stage at a big industry conference, you were seen as an expert. If you gave a TED Talk, your credibility skyrocketed.

But in 2025, the game has changed.

Podcasting is now the most powerful tool for professionals—doctors, lawyers, financial advisors—to establish authority, build trust, and attract high-value clients. And the best part? Unlike public speaking, you don’t have to travel, prepare slides, or stand in front of a crowd.

Let’s break down why podcasting has become the fastest way to build your reputation and how you can leverage it with almost no extra effort.


1. Public Speaking Had Gatekeepers. Podcasting Doesn’t.

Public speaking used to require an invite. You had to pitch event organizers, get approved, and wait for an opportunity. Even then, you were limited to one audience at a time.

Podcasting removes that barrier. You own your platform and can speak to your audience whenever you want, as often as you want.

And with millions of professionals now consuming business-related podcasts daily, your audience is already listening. You just need to show up.


2. A Podcast Lasts Forever. A Speech Disappears.

A keynote speech is over the moment you step off stage. Maybe a few people remember a quote or share a LinkedIn post about it. But in most cases, the impact is short-lived.

A podcast episode, on the other hand, lives forever. It can be replayed, shared, repurposed, and continue bringing in clients months or even years later.

Think of it like this:

  • A public speaking event reaches hundreds of people once.
  • A podcast reaches thousands—on demand, anytime, anywhere.

It’s scalable authority.


3. Your Ideal Clients (or Audience) Are Already Listening

Doctors, lawyers, and financial advisors might think, “My audience doesn’t listen to podcasts.”

But here’s the reality:

  • 45% of business decision-makers say they listen to podcasts regularly.
  • More than half of professionals say they trust a podcast host more than a traditional ad.
  • High-income individuals (the very clients you want) are the most likely to consume podcasts.

Your ideal clients are already listening to industry insights on their commute, at the gym, or while working. The question is: are they hearing from you or someone else?


4. Podcasting Builds Authority in Less Time Than You Think

One of the biggest misconceptions about podcasting is that it’s time-consuming.

But here’s the reality: if you can talk for 30 minutes a week, you can have a high-quality podcast without doing any of the technical work.

That’s where Media Ambassadors comes in.

We handle everything—from content strategy to editing to distribution. All you have to do is show up and share your expertise.

Think of it like being a guest speaker at a conference—except instead of prepping for months, traveling, and speaking to one audience, you record from your office and reach people for years to come.


5. Podcasting Isn’t Just About Content—It’s a Networking Machine

One hidden benefit of podcasting? It’s the ultimate relationship builder.

When you have a podcast, you now have a reason to invite high-value guests—potential clients, referral partners, or industry leaders—onto your show.

  • A lawyer can interview top business owners and build relationships that turn into clients.
  • A financial advisor can invite real estate professionals and expand their network.
  • A doctor can bring on specialists and become the trusted voice in their niche.

It’s an easy way to get in front of decision-makers without the awkward cold emails or sales pitches.


Ready to Build Authority the Smart Way?

If you’ve ever considered public speaking as a way to grow your reputation, podcasting is the next evolution—but faster, easier, and more scalable.

And the best part? You don’t have to do any of the heavy lifting.

At Media Ambassadors, we specialize in helping doctors, lawyers, and financial advisors launch professional, high-impact podcasts—without the stress of editing, branding, or distribution.

🚀 Want to see how it works? Let’s chat. Drop a comment or DM me if you’re curious about starting your own show.


What’s Next?

I’d love to hear from you:

💬 Do you listen to podcasts in your industry? 🎙 If you had a podcast, what would you talk about? 📢 What’s stopping you from starting one?

Drop your thoughts below! 👇

Podcasting Trends Daily Summary for March 1, 2025

  1. YouTube Surpasses 1 Billion Monthly Podcast Users: YouTube has announced that over 1 billion users are now engaging with podcast content monthly, solidifying its position as a dominant platform in the podcasting industry.blog.youtube

  2. Amazon’s Wondery Reduces Staff: Amazon has implemented staff reductions within its Wondery podcast unit, known for popular series such as “Dr. Death” and “Business Wars.”reuters.com

  3. Fox Corporation Acquires Red Seat Ventures: Fox Corp has acquired digital media company Red Seat Ventures, which collaborates with notable personalities like Megyn Kelly and Tucker Carlson, aiming to strengthen its presence in the podcast market.

  4. Netflix Explores Video Podcasting: Netflix is considering expanding into video podcasts as part of its strategy to incorporate more creator-driven content, potentially offering a cost-effective alternative to traditional TV series.businessinsider.com

  5. Alix Earle’s Podcast Dropped by Unwell Network: Alix Earle’s podcast “Hot Mess” has been removed from Alex Cooper’s Unwell Network, ending their partnership that began in September 2023.thecut.com

  6. Dave Portnoy Criticizes Gavin Newsom’s New Podcast: Barstool Sports founder Dave Portnoy has publicly criticized California Governor Gavin Newsom following the announcement of Newsom’s new podcast aimed at engaging in conversations with individuals holding differing viewpoints.foxnews.com

  7. AI-Driven Content Creation Gains Traction in Podcasting: The podcasting industry is increasingly adopting AI-driven content creation and personalization, enhancing listener experiences and streamlining production processes.quillpodcasting.com+2forbes.com+2riverside.fm+2

  8. Global Podcast Audience Projected to Reach 651.7 Million by 2027: The number of podcast listeners worldwide is expected to grow significantly, reaching an estimated 651.7 million by 2027.backlinko.com+1riverside.fm+1

  9. Chat Podcasts Dominate the Market: In 2024, chat-based podcasts have become the most prevalent format, engaging listeners with dynamic and varied content, while video integration has grown to 33% of podcast consumption in the U.S.wired.com+1nymag.com+1

  10. Podcasts Embrace Video Formats: There is a growing trend of podcasts incorporating video elements, with platforms like TikTok contributing to the rise of short, viral video clips of podcast content.nymag.com

Preventing Ovarian Cancer: Should Women Consider Removing Fallopian Tubes?

Available for Interviews: 
Dr. Karyn Eilber, Dr. Jennifer Anger, Dr. Victoria Scott

Interview one or all of the “Down There Doctors.” Dr. Eilber, Dr. Anger, and Dr. Scott are a team of urogynecologists and are a powerful resource for all things people are generally hesitant to talk about. They are also the authors of the newly released book, A Woman’s Guide to Her Pelvic Floor: What the F*@# Is Going on Down There?

What the Doctors Can Say about
Preventing ovarian cancer: Should women consider removing fallopian tubes?

  • This is a topic that is coming up in women’s health. Many women are removing breasts before cancer becomes an issue. What about fallopian tubes???
  • It would stand to reason that ovarian cancer starts in the ovary, but in fact most ovarian cancers start in the fallopian tubes.
  • Currently there is no effective screening test for ovarian cancer.

  • Because removing fallopian tubes has minimal risk, the American College of Obstetricians and Gynecologists recommends removal of the fallopian tubes (“opportunistic salpingectomy”) when possible at the time of other pelvic surgery, such as hysterectomy, to reduce the risk of ovarian cancer.

  • Not only does removing just the tubes reduce the risk of ovarian cancer, but it preserves ovarian function. The advantage of keeping ovaries in a premenopausal woman is obvious, but advantages of keeping ovaries in a menopausal woman include decreasing risk of death from cardiovascular disease, maintaining cognitive function, and preventing osteoporosis.

  • So if a woman is having pelvic surgery such as hysterectomy, she should definitely discuss removal of fallopian tubes with her doctor.

Continue reading “Preventing Ovarian Cancer: Should Women Consider Removing Fallopian Tubes?”

Supreme Court Decisions – Lawyer Breaks it Down

Available for Interviews: Zaki Tamir

Zaki Issac Tamir, Esq., is an international lawyer the founder and managing partner of Tamir Law Group, practicing law in commercial and civil ligation, family law, and business/corporate legal counseling.

What Zaki Tamir can say in an interview about
The Supreme Court’s recent rulings:

Roe v. wade

    • What is so interesting to me about the decision by the USSC is how many people misinterpret the decision. The decision is one that grants rights to the states it does not take away rights. The states were promised early on that the federal government would not take away the state jurisdiction. That is why we see that in the court system the state courts are called the “courts of general jurisdiction” because they have, by virtue of the USC, jurisdiction over every single matter, automatically. It is the Federal court that must search to find and confirm an appropriate avenue of the jurisdiction in order to handle a case (like diversity jurisdiction from state to state + over 75k/ or under the interstate commerce clause).

Continue reading “Supreme Court Decisions – Lawyer Breaks it Down”

The Future is Coming: U.S. Transition to Electric Cars By 2030

Available for Interviews:  R. Daniel Brdar, CEO of Ideal Power

R. Daniel Brdar is the CEO of Ideal Power, an Austin based company innovating in the space of electric storage, renewable energy, and future energy applications… that will change our world with electric cars and other applications.

What R. Daniel Brdar can say in this interview:
Continue reading “The Future is Coming: U.S. Transition to Electric Cars By 2030”

5 Things Parents Can Do To Help Their Children Thrive and Excel In School

Available for Interviews:  Nadine Levitt

Nadine Levitt is an education advocate, speaker, and the CEO & Founder of WURRLYedu, an educational technology platform. Nadine specializes in the social-emotional curriculum (SEL), and she is also the author of the children’s book, My Mama Says Inside Me Lives a Village. New for 2022, Levitt has launched a new professional development resource for teachers called PD Reimagined.

What Nadine Levitt can say in an interview on
What Parents Can Do To Help Their Children Have
Greater Success in School
:

Because emotional intelligence is a learned skillset (and a foundational skill to succeed academically and beyond), here are 5 things that parents can do to help their kids thrive and excel at school and beyond:

Continue reading “5 Things Parents Can Do To Help Their Children Thrive and Excel In School”

New Trend: Whitening Those Dull White Eyes

Available for Interviews: Dr. James Kelly

James R. Kelly, MD, is a comprehensive ophthalmologist offering a wide variety of procedures in the NYC and Long Island areas. He is extraordinarily specialized and provides personalized, one-on-one care for his patients.

What James Kelly can say in an interview about
the new trend of eye whitening Continue reading “New Trend: Whitening Those Dull White Eyes”