Being Nice: The New Disruptive Business Strategy

Interview Carol Barkes

Carol Barkes’ area of expertise is in neuroscience-based conflict resolution, communication, and negotiation.  She has been featured on NBC, CBS, ABC and FOX, in the Wall Street Journal and is the best selling author of Success Breakthroughs with Jack Canfield (Chicken Soup for the Soul Author).  She also just spoke at the UN this past June.

Here are a few things to take note of why being nice is the new disruptive business strategy:

1)  When customers cannot connect all the dots, their brains go to the negative and perceive a potential threat.  That means a blank face where emotions cannot be determined makes customers uneasy. Instead, have a soft smile that activates the muscles around the eyes and this will generate trust in the customer’s brain.

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