COVID-Themed Commercials—Is This a Good or Bad Strategy

Interview: Dwight Holcomb.

Dwight Holcomb is a marketing guru who can explore the latest digital video marketing strategies that can excite your audience and help them to reach and surpass their business goals.

Talking Points from Dwight Holcomb Surrounding the
Business Tactic of Tying Their Messages COVID-19

How is Your Business Getting Hurt By Announcing Coronavirus Strategies?

    1. Making COVID commercials has become a strategy by virtually every company with commercials on TV and the internet.
      • Understand why companies do this
      • Know why you should NOT do this

    1. What is the PR strategy?
    2. Consumers are getting fatigued while sitting in quarantine while watching people in quarantine.
    3. Marketing is all about standing out from the crowd. These commercials are not accomplishing this aim.
      • I’ll lose my mind if I see one more letter stating that “We’re monitoring the situation closely and your health is our primary concern . . . ”
    4. Is this having the opposite effect, and instead making viewers more anxious?
      • Learn why people are not just turned-off, but getting annoyed
    5. As a marketing expert, Holcomb can talk about the next trend in the commercials, as well as how companies can take a more unique approach.
      • The #1 strategy for creating content that stands-out
        • Focus on you unique solutions to growing business and don’t make it about the crisis.
        • People already know this is to help them in the crisis
        • Companies need innovation and creative thinking
        • Tying it to COVID-19 is a “copycat” marketing move

Watch this YouTube video and see for yourself how all COVID-19 commercials are the same! COVID-19 Commericals


Available for Interviews: Dwight Holcomb.

Dwight W. Holcomb is the author of the #1 Amazon Bestseller The Lean CMO: How Small Marketing Budget Can Produce Big Results, is a Member of the Forbes Business Council and the host of the business television show, “SaaS CEO Success TV.” The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.

Jo Allison
PR Managing Editor
Success In Media, Inc.


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