When I first had the idea to turn my knowledge of PR and messaging into an online course, it was as if I grew a second head! Everyone either didn’t understand what I was trying to do, or thought I was an irresponsible idiot for investing my meager savings in pursuing my dreams by coaching others.
Looking back, I see it was an opportunity to do what Sara Blakely (the world’s youngest self-made female entrepreneur and founder of Spanx), Oprah, and so many other successful women leaders I admire have done: practice their knowing.
When Sara had the idea to create Spanx, all of the so-called experts—the men who ran hosiery factories and brands—told her she was nuts; that she had a stupid idea based on a dying industry. But she did what all innovators and visionaries must do: she practiced her knowing.
There’s nothing easy about business and there will always be a cacophony of voices with very legitimate reasons telling you why you cannot do what you know in your heart you want to and can do.
It becomes important—crucial—to lean into the challenge of knowing in the face of doubt. Because as I’ve grown from having $300 in my bank account, to now running a 7-figure business, the decisions never really get easier. The responsibility becomes bigger. The pressure is greater. It is only by continually working and building around all of this fear and doubt, without letting repression conquer us, that we build the mental muscle that we will need in order to continually run the businesses we dream about.
I like to think that every doubter, every hater, is here to serve me. I allow the doubt and fear inside me to surface so I can embrace it and move beyond it. It is a never-ending cycle of building self-trust and knowing. And the more I do it, the more I’ve come to enjoy the process instead of just the goal.
Available for Interviews: Geeta Nadkarni
Geeta Nadkarni is an expert in the field of publicity, marketing, and helping small business owner to grow their businesses. She is also an award-winning journalist, national speaker, and is passionate about entrepreneurship and DIY business growth strategies.
PR Managing Editor
Success In Media, Inc.