Niche Marketing for Health Professionals in the New Year

Interview:  Jason Deitch.

Jason Deitch, is a Doctor of Chiropractic, author, and speaker. He speaks on health & wellness trends and role of chiropractic care in family wellness. He is also the best-selling author of Discover Wellness: How Staying Healthy Can Make You Rich.


Talking Points From Dr. Jason Deitch on
an interview on Niche Marketing
  • A comprehensive communication strategy using social media, email, in-office video and internal, external and digital workshops can address niche topics that local people are seeking solutions for. Today’s niche areas can include more than traditional non-pharmacological, natural solutions to helping people heal from pain.

  • Health professionals with as little as a smart phone and internet connection can use it to teach and mentor followers about issues, topics, and problems most relevant to their local community—and in doing so, build an audience of followers who become future patients, clients, and referrers.
  • Whether you want to share your unique technique, your special approach to helping niche populations or conditions, by using today’s digital communication tools (including social media, email, in-office video and internal, external and digital workshops) health professionals are building local health tribes that become their practices number one source of referrals, increased patient conversion, retention, and product sales.
  • The key to success is having a well thought-out communications plan, implementing it, and being patient with the process.


Available for Interviews: Jason Deitch.

Jo Allison
Managing Editor
Director of Public Relations
Success in Media, Inc.

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