New Trend: Whitening Those Dull White Eyes

Available for Interviews: Dr. James Kelly

James R. Kelly, MD, is a comprehensive ophthalmologist offering a wide variety of procedures in the NYC and Long Island areas. He is extraordinarily specialized and provides personalized, one-on-one care for his patients.

What James Kelly can say in an interview about
the new trend of eye whitening

  • Have you noticed the color of your eyes has gotten darker, duller, or even that the whites of your eyes are starting to look permanently bloodshot? 
  • This can be an uncomfortable, even debilitating issue for your self-esteem, but fortunately, there is a procedure that can give you healthy, beautiful looking eyes. 
  • Brite White is a surgical procedure that removes the conjunctiva membrane. This is the thin surface layer of your eye where most of the redness and pigmentation problems occur when your eye becomes discolored. The surgery is a no-stitch procedure, and it only takes about 30 minutes to perform. It is often considered a cosmetic procedure, but it can do a world of good for your self-confidence.  
  •  Anyone who feels that their eyes are becoming dull, discolored, or hyper-pigmented could benefit from Brite White. The whites of the eyes sometimes become brown and discolored from time spent out in the sun, age, or other reasons, and this can make you feel uncomfortable about your appearance. If your eyes are permanently bloodshot or have freckles, pigmentation, and staining, you might also benefit from Brite White 

More details:

There is a condition called pterygium, which can cause a growth on the eye’s surface that looks reddish-brown. It also causes a number of uncomfortable symptoms like tearing, dryness, irritation, and vision problems. Brite White can fix this issue as well, giving you back clear, white eyes and also minimizing the uncomfortable symptoms of pterygium.

As previously stated, it only takes your doctor about 30 minutes to perform the Brite White surgery, but they will only do the procedure on one eye at a time. You’ll need to wait between one and four weeks for the second surgery. During your procedure, your doctor will remove the surface conjunctiva membrane, which has become discolored. Then, you will receive an application of Mitomyicin-C, which is a medication that will decrease the chances of further discoloration in the future. After that, your doctor will apply the new surface layer.

You will be sedated during the surgery and given local anesthesia, but you will be awake. Most people do not feel any discomfort during the surgery. Most people are able to go home the same day, wearing an eye patch for about 24 hours, and resume normal activities a few days later. If you receive the surgery on a Friday, for example, you will likely be able to go back to work on Monday once your doctor releases you from your follow-up appointment.


Interview: Dr. James Kelly

James R. Kelly, MD is an eye specialist serving the NYC and Long Island area. He is an ophthalmologist, with refractive surgery as his subspecialty. He is certified in all aspects of refractive surgery, which allows him to offer patients a full repertoire of surgical and non-surgical options to get the best solution for their visual needs.

Dr. Kelly is a board-certified laser eye surgeon and a diplomate of the American Board of Ophthalmology.

Dr. Kelly has also been honored as a Top Doctor in New York. His work has been featured in Newsday, Daily News, New York Post, and on numerous radio stations including POWER105, Z100, WKTU, K98.3, WALK, LITE-FM, and KROCK (The Howard Stern Show).

Jo Allison
Managing Editor
Director of Public Relations
Success In Media, Inc.

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