Do Passive-Aggressive Signs in Business Work?

Interview: Carol Barkes

This comes from a communications expert, Carol Barkes. Here are some talking points for an interview about passive-aggressive signs:

Our brains pay more attention to negative things than positive. It goes back to ancient times when negative things could mean death. Consequently, our brains notice and log negative messaging more than positive messaging. Unfortunately, our brains also direct us to move towards reward and away from threats.

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