Gig Economy? 7 Steps to Starting Your Own Business

Geeta Nadkarni, founder of: and
Here, she writes about the prospect of starting a business and the important foundational concepts all entrepreneurs need to work out first . . . .


1) Do what you know. Pick something that you have a deep connection and knowledge of—not just the flavor of the moment.


2) Develop a sales mindset. Price should be based on value . . . you can get a bigger price tag. Your pricing is a reflection of your confidence in knowing that you can deliver the outcome. For most people, that pushes the number down. You need to figure out how to push it up.


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Digital Marketing: Burn Your Funnel and Start Over

Geeta Nadkarni is an expert in the field of publicity, marketing, and helping small business owners to grow their businesses. Before, she used to be obsessed with the latest tools and tech until she realized she was asking the wrong questions. It’s a little like arguing over paint colors before buying the house.
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