Geeta Nadkarni, founder of: babygotbooked.com and impactwithinfluence.com
Here, she writes about the prospect of starting a business and the important foundational concepts all entrepreneurs need to work out first . . . .
1) Do what you know. Pick something that you have a deep connection and knowledge of—not just the flavor of the moment.
2) Develop a sales mindset. Price should be based on value . . . you can get a bigger price tag. Your pricing is a reflection of your confidence in knowing that you can deliver the outcome. For most people, that pushes the number down. You need to figure out how to push it up.