Category: Business

Starting a New Biz in 2020? 5 Reasons Why Startups With Great Technology Fail

Interview Phil Crowley.

Philip P. Crowley, is a dedicated attorney who has been handling legal matters for pharmaceutical, biomedical, medical devices, information technology and other technology companies for over 30 years. He has also spent nearly 25 years on the board of trustees of the Stevens Institute of Technology, with substantial involvement in the oversight of academic innovation and entrepreneurship.

Talking Points from Phil Crowley on How Startups
With Great Technology Can Often Fail:

Having great “ground-breaking” technology is one requirement for success in the tech world. But there are obstacles to success that entrepreneurs ignore at their peril. Here are five of them:

Be a LEADER and Not a BOSS: 7 Motivating Concepts

Interview Carol Barkes

Carol Barkes is a trend-setting mediator, business executive and educator specializing in the use of neuroscience to improve business performance, interpersonal communications, negotiation and conflict resolution processes for optimally successful results.

 

Talking Points From Carol Barkes
On Leadership:

1)  Leaders let their team help guide the ship.Bosses micromanage their team about how to sail.
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A Bright e-Commerce Strategy for 2020

Interview: Dwight Holcomb.

Dwight Holcomb is a marketing guru who can come on an explain with this marketing tactic is smart, saavy and why businesses should be capitalizing on this technology.

Video is turning e-commerce cart conversions on their ears! We took a series of pages that took the customer through their e-commerce journey from the first page through check-out and saw an improvement of 80% better conversion rates. 

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7 Essential Tips on Financial Plans

Interview Kathleen E. Owings.

Financial Advisor, Kathleen Owings can discuss the topic of how to go about finding and hiring the right financial planner for your individual or family needs.

Some key points that Kathleen Owings
on 7 Essential Tips on Financial Plans:

  1. A financial plan is a person’s roadmap for their financial goals. Everyone should have a financial plan. Most people think or believe that these plans need to be complicated, but in reality financial plans should be simple and answer complex questions for people. Questions such as how much do I need to save to retire, or how much should I be savings for my child’s college education need to be answered. Continue reading “7 Essential Tips on Financial Plans”

Read This Before You Sign That Contract

Interview Carol Barkes

Carol Barkes is a trend-setting mediator, business executive and educator specializing in the use of neuroscience to improve business performance, interpersonal communications, negotiation and conflict resolution processes for optimally successful results.

Talking Points From Carol Barkes On How to
Negotiate a Business Contract:

  1. Contracts are often standard, have been drafted with legal jargon by corporate attorneys, and are meant to work for the majority of circumstances. That being said, a contract does not always fit perfectly for every situation. If they don’t, they can often be modified when it makes sense.  The secret is to ask. If you don’t ask, the answer is always, “no.” Read contracts carefully to make sure the contents fit the circumstances. If not, start a conversation about the areas of concern. They can often be mitigated and are best addressed before anything goes wrong.

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Myths About Lawyers & Billing Rates

Interview Phil Crowley.

Philip P. Crowley, is a dedicated attorney who has been handling legal matters for pharmaceutical, biomedical, medical devices, information technology and other technology companies for over 30 years. He has also spent nearly 25 years on the board of trustees of the Stevens Institute of Technology, with substantial involvement in the oversight of academic innovation and entrepreneurship.

 

Talking Points from Phil Crowley
on Myths About Lawyers & Billing Rates
(and Hiring Lawyers):

Business owners sometimes believe that legal costs are completely uncontrollable.  That’s not true. Just as for other costs of the business having a plan and procedures in place to engage counsel can pay huge dividends.

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Do Passive-Aggressive Signs in Business Work?

Interview: Carol Barkes

This comes from a communications expert, Carol Barkes. Here are some talking points for an interview about passive-aggressive signs:

Our brains pay more attention to negative things than positive. It goes back to ancient times when negative things could mean death. Consequently, our brains notice and log negative messaging more than positive messaging. Unfortunately, our brains also direct us to move towards reward and away from threats.

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Digital Marketing: Burn Your Funnel and Start Over

Geeta Nadkarni is an expert in the field of publicity, marketing, and helping small business owners to grow their businesses. Before, she used to be obsessed with the latest tools and tech until she realized she was asking the wrong questions. It’s a little like arguing over paint colors before buying the house.
 Continue reading “Digital Marketing: Burn Your Funnel and Start Over”

Risks Small Business Owners Don’t Even Know They Have

Interview Geeta Nadkarni

Geeta Nadkarni is an expert in the field of publicity, marketing, and helping small business owners to grow their businesses and here are a few things she would say in an interview:

Daring to Follow Your Dreams—Despite the Doubters

Geeta Nadkarni, founder of: babygotbooked.com and impactwithinfluence.com
writes about overcoming the naysayers of the world. . . .

When I first had the idea to turn my knowledge of PR and messaging into an online course, it was as if I grew a second head! Everyone either didn’t understand what I was trying to do, or thought I was an irresponsible idiot for investing my meager savings in pursuing my dreams by coaching others.

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